Gen Z isn’t just playing games—they’re creating culture. Dive into how this generation fuels viral trends, builds vibrant communities, and drives new in-game economies. Learn how studios can authentically connect with Gen Z and what their influence means for the future of game design, marketing, and monetization.
What makes a game timeless? Discover how FIFA keeps millions hooked year after year through evolving gameplay, live updates, social competition, and a powerful brand community. Learn strategies to design games that grow with players, spark loyalty, and stand the test of time.
